PR->You Can Do It!

My Friends,

I know you signed up on this mailing list for insights related to growing your business, but central to current know-how is my background in PR.

For 7 years I worked as a fine arts publicist for venues large and small. (And sometimes tented). They brought in international artists - some with more momentum behind them than others.

World premiere symphony featuring YoYo Ma? No problem. The media called us to get in.
Rising modern dance troupe from Argentina that specialized in performing “in the void”? More challenging.
The 700,000th production of “Fiddler on the Roof”? Well…those shows were the ones that really sharpened my instincts for teasing out the most relatable and captivating stories therein.

Because nothing is inherently newsworthy about a 50 year old musical being performed. Again.

But, maybe it's worth talking about because the lead in it is a teacher at a local high school and 5 of his students are in the show. Ah! OK.

Maybe nothing is inherently newsworthy about another web designer making websites.

But, a self-taught web designer who took her background as a publicist, producer, and child actor and structured a successful self-employed business around those skills? That's a story!

So, how does this translate to your business? Every business has a unique story, just waiting to be discovered.

Let's team up, and together we'll turn your business story into an
unforgettable tale that gets everyone talking.

Highlights of my life in PR

Getting stalked by an enraged woman while an intern at Berkeley Repertory Theatre.
Asking Mikhail Baryshnikov to remove his street shoes before entering the dance rehearsal room at Cal Performances. (He was very nice about it!)
Photoshopping the nipples off the female dancers in the Tanztheater Wuppertal images so they could run in the (pious) American papers.
Declining marriage arrangement offers extended to Yo-Yo Ma (made by very well-meaning mothers) while he was in residence for the West Coast premiere of The Silk Road Project.
Directing national press reps (such as the New York Times) around horse poop for the remounting of a 17th-century horse ballet. (Read the rest!)

Let’s Find Your Story!

3 Smart Moves to Attract Media Attention for Your Business

I know the dream is that someone from The New York Times will (somehow) find your product / class / system / story online, send you an email for an interview, and make you internationally famous and wealthy thereafter. However…'tis highly unlikely.

Much more effective for driving up your recognition are these strategies below - all FREE, btw. No one else's product / class / system / story is inherently more worthy or interesting than yours! So blow the dust off your phone and get connecting!

1. Craft an Irresistible Story: Share your unique journey and the passion behind your business by developing a captivating story. (Keep it short at first, though! 250 words max) Media outlets love to feature stories that inspire, so don't be afraid to be get real! For example, if you started your business to solve a personal problem, share your experience and explain how your product or service can help others facing similar challenges.

2. Connect with Journalists: Reach out to reporters who cover your industry and build genuine relationships with them. Slide into their DMs on LinkedIn, Insta, and X only - FB tends to be more personal. Remember, they're always on the lookout for fresh stories and expert insights. And they can't call you if they don't know you! Be friendly, offer valuable information, and express your willingness to help. For instance, you could reach out with a personalized email complimenting a recent article they wrote and then offer yourself as a resource for future stories.

3. Newsjack Like a Pro: Keep an eye on current events and trends, then offer your expert opinion to journalists or on social media. This can feel intimidating, I know, but remember that you have insight no one else does. If you rail at the news for all being the same dribble, or for missing the heart of a story, here's your chance to right that wrong. For example, if a new study about productivity is making headlines, share your own take on the study, and explain how your business helps clients make the most of their time.

Book a Consultation With Me Now